We’ve talked a lot about the fact that the rise of digital, social, and mobile has changed how every organization engages with its constituents. Taking Special leads this a step further, one thing that’s clear after reading the latest from our Mashable “Ask the CMO” series is that there are some industries more than others whose marketing approach has experienced Special leads compounded change driven from other dimensions. Healthcare in the United
States, for example, is fundamentally shifting before our very eyes. Special leads The advent of the internet, its impact on information availability, and finally the Affordable Care Act have dramatically shifted the nature of patient-provider interactions presenting a slew of new challenges for marketers in the field. In this fascinating interview with David A. Feinberg, vice president Special leads of marketing and CMO of New York-Presbyterian Hospital, you’ll learn Special leads how one organization is reacting to and leading this shift from a provider perspective.